Media & Marketing
The law permits us to say or print just about anything in an ad or an article. Freedom of expression is at the heart of our democracy. However, that is not to say that it is a right that knows no boundaries. There are things one simply cannot say, or which cannot be said in a certain way.
We know where those boundaries lie and how to deal with them. We cover all types of (social) media expressions and can help you with any of your queries about slander, defamation and privacy-related issues, including the right to be forgotten.
Our expertise on advertising law covers every angle. We help the big brand names looking to advertise in accordance with the rules. And as they’re playing by the book, so they expect their competitors to follow suit. Sometimes a letter to that effect will suffice to achieve that objective, other times this will require the initiation of court proceedings, or appealing to the advertising standards committee. But we also assist those who find themselves addressed on the issue, putting up a solid defence on their behalf, or protecting their interests with a practical settlement out of court.
Advertising agencies have long since found their way to our door. Our support allows them to deliver their clients’ campaigns safe in the knowledge that they’re promoting their products and services within the law. This ‘clearing’ beforehand, as we call it, is an important component of the services we provide.
The international networks we enjoy also allow us to offer you swift and cost-efficient legal assistance on your campaigns that reach out beyond domestic borders.
Legal 500 about het team:
Highly regarded for its expertise in the media and entertainment sectors, Höcker Advocaten is versed in defamation and infringement matters. Marijn Kingma is an expert in copyright across the literary, music, and visual-audio industries, while Joep Meddens is adept at advertising matters.
Clients say:
“They are the go-to firm for collective IP rights.”
“They are a very qualified niche firm, widely recognised for its performance in media and entertainment practice, and I am pleased to highly recommend them.”
“‘Marijn Kingma and her team are experts in both media/communication law and entertainment law. The firm is widely recognised for its media and entertainment practice. I highly recommend them for all matters in the field of music law, audio-visual law, TV and new technology.”
“They have a very strong reputation in the media world.”
Our specialists
Advertising Law
We advise our clients on the legality of any type of advertising of a range of products and services. We know what your packaging, promotional games, or brand-new TV ad can and can't say. We'll also point the way through the forest of legislation that pertains to certain products and services such as, alcohol and other food stuffs, financial services or travel. And we will of course represent you should the dispute require litigation before the advertising standards committee, or the courts.
Unlawful publications
An important part of our work is conducting the risk assessments of prospected publications before they go to print. Which claims are supported by available fact and how far can one (or should one) really push the boat out anyway? Should matters come to a head in court, then we'll be there to litigate on your behalf - either before the courts, or the Press Council.